Co-Marketing

Co-marketing opportunities with Lucid

Lucid believes in the power of partnerships and collaboration. We understand that our success is dependent on the success of our partners and our users. That's why we're making several co-marketing opportunities available, designed to help you maximize the impact of your apps and integrations built on our API.

Co-marketing opportunities

• Guest blog posts - Submit a written post for approval and publication on Lucid's blog. Please refer to our content and style guidelines before submitting.
• Social media engagement - Submit a request for social engagement, including your timeline and desired content or other assets for us to use.
• Templates - If you'd like to raise more in-product awareness, you can create and submit a template for approval and publication in the template library.
• Press releases - Submit a press release for approval.
• Enablement - Submit a demo, one-pager, slides, or other assets to be distributed to our customer-facing teams.
• Brand creative approval - Submit creative assets for brand usage approval before they are sent live.
• And more - We’re open to other co-marketing ideas that aren’t mentioned here. Reach out to us at [email protected].

If you’d like to participate in any of the above co-marketing activities, submit a request using this form.

Please give us 2-3 weeks to approve and fulfill your request. Approval and participation in any of the above activities is based on the discretion of our team.

Style and content guidelines

Content submitted to the Lucid, Lucidchart, or Lucidspark blogs should:

• Be in Google Docs and include edit access.
• Be 700-1200 words.
• Be original content - no plagiarism, please!
• Be high quality and provide value to the reader, meaning:
  • Facts are accurate and cited.
  • The piece is easy to read.
  • The piece is not just a promotion of a product or service.
  • You've included no more than 3 self-serving links.
• End with a clear call to action.
• Not to be republished elsewhere.
• Include an author bio and headshot. The bio can be as brief as you'd like it to be but should be no longer than 1 paragraph.
• (Optional) Include relevant images, screenshots, and videos. It will be up to the Lucid team whether or not these get included as is.

After you’ve submitted your guest blog post, the Lucid team will review it within two weeks and decide which of our blogs it best fits. If it meets Lucid guidelines, the team will complete a copy edit and schedule it for publication. If the team has additional feedback or questions, we will reach out to you!

Co-marketing resources

We’ve made several resources available for marketing teams looking to work with the Lucid brand. These are available via our brand site and include:

• Our guide to Lucid brand attributes, messaging, and visual identity.
• Official logos for Lucid Software and each of its products, including Lucidchart, Lucidspark, and Lucidscale.
• Color palettes
• Icon library
• And more!

We look forward to working together to create powerful, integrated solutions that benefit our users and help you achieve your business objectives!